TARGETED CREATIVE COMMUNICATIONS... MEASURABLE RESULTS.
THAT'S WHAT WE DO.
PEPSICO PENSION GUIDE
An interactive PDF is a perfect way to give your audience a web-like experience – without involving the hassles of an IT department. Allowing people to click around and read what they want provides a more engaging and effective experience. We used this technique for the often daunting, dry content of a Defined Pension Program – to very successful results.
PEPSICO TOTAL REWARDS
How to reinforce the Employee Value Proposition? Provide one resource that speaks to all the benefits of “employeeship.” Our Introduction to Total Rewards Guide succinctly presents how PepsiCo’s Total Rewards can help employees live healthier and build a secure financial future.
“Wow, cool!” said Chicago Mayor Rahm Emanuel when he opened the dimensional direct mailer we produced for the Chicago Innovation Awards. (And Rahm is not an easy man to impress.) Our “See Things Differently” concept embodied innovation. The integrated email, mail, landing page campaign for the CIA’s Un-Gala blew industry averages away, with 24% open rates and 12% click-thru rates. The campaign helped reach 100% of sales. We continue to provide CIA with insightful strategy and creative,
Want to see the Taj Mahal? The Great Wall of China? Mount Rushmore, up close and personal? To attract business travelers to the Citi Executive AAdvantage card, we let them “Picture Yourself Here” with an interactive photo experience – using green screens, photo printers and social media kiosks so they could share their “journey” with friends and family. Our multi-channel, multi-component program was launched in 7 short weeks – from concept to lounge – with sky high results.
PEPSICO 401K GUIDE
For 9 years, we’ve been creating engaging, informative financial communications for all of PepsiCo’s employees. Everyone knows retirement planning is important; yet no one wants to read about it. This guide reviewed the highlights of PepsiCo’s 401(k) Savings Plan, providing easy-to-digest info to help employees decide how much to save, invest and enroll.
A 29% increase in first-time visitors resulted from of our integrated campaign to Connecticut’s #2 family destination. Looking to increase visitors and drive new memberships, we targeted nearby Westchester County, identifying affluent households with children 2-12. The campaign was so successful, it expanded to the Maritime’s Aquarium’s home base, Fairfield County, with similar success.
Each year, the Chicago Innovation Awards honor the brightest thinkers in the region. And it's up to us to get the word out to the streets. We rolled out bus ads, digital ads on subway platforms, and print ads in Crain's Chicago Business Magazine to invite nominations and build buzz for the "big idea" event.
BAUSCH + LOMB ULTRA
Our consumer website is one of the linchpin’s of B+L’s 2014 launch of Ultra® Contact Lenses with MoistureSeal® Technology. In addition to the consumer site, we created a specialized site so eye care professionals could learn about the newest advancement in soft contact lenses. This is our 5th site for Bausch + Lomb. We are currently working on an app for the professional market.
PITNEY BOWES MAP
To encourage employees to see training as career development versus punishment, we gave them a “MAP” or Manager Advancement Program. This interactive PDF linked to an online assessment tool which scored them in 4 key Interpersonal areas. Depending upon their score, the “MAP” recommended the right path to take in order to enhance their performance.
CVS RX GUIDE
Combine uber personalization, innovative format and a highly segmented database – and you have the Personalized Savings Guide for CVS Caremark. We educated members on how they could be better health care consumers based on their specific prescriptions, calculating savings down to the penny. We developed 9 different versions, reflecting the number of prescriptions, whether they moved to mail order, had ongoing maintenance medications and more. It was part of a suite of communications that
In our video-obsessed culture, here’s a sampling of marketing videos for Admirals Club promotions. No need to adjust your volume – it has to stay quiet and serene in these global lounges… Ssshhh!
Every HR department knows the annual challenge that is Open Enrollment… as do we. For many years, we’ve produced comprehensive, informative, up to 32-page guides that help employees choose the best plan for their family’s needs. We know how to stay flexible during the process – while plan designs change, cost-sharing shifts and legal ruminates – versioning guides for nearly a dozen employee populations.
Divorce is painful. DivvyTools can help. We are helping to launch this startup – everything from media strategy to website to paid search campaign to attracting second round of funding. People who have gone through a divorce say, “I wish I had DivvyTools when I was breaking up with my *@^#** spouse.” People who are considering divorce say, “Thank God.” Curious? Go to DivvyTools.com. And see the best way to divvy it all up.