ADMIRALS CLUB: EXPERIENTIAL GREEN SCREEN
Want to see the Taj Mahal? The Great Wall of China? Mount Rushmore, up close and personal? To attract business travelers to the Citi Executive AAdvantage card, we let them “Picture Yourself Here” with an interactive photo experience – using green screens, photo printers and social media kiosks so they could share their “journey” with friends and family. Our multi-channel, multi-component program was launched in 7 short weeks – from concept to lounge – with sky high results.