CVS CAREMARK: PERSONALIZED RX GUIDE
Combine uber personalization, innovative format and a highly segmented database – and you have the Personalized Savings Guide for CVS Caremark. We educated members on how they could be better health care consumers based on their specific prescriptions, calculating savings down to the penny.
We developed 9 different versions, reflecting the number of prescriptions, whether they moved to mail order, had ongoing maintenance medications and more.
It was part of a suite of communications that identified savings and adherence opportunities.